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This Airtel redesign focused on heuristic evaluation to identify and correct usability issues, leading to streamlined information architecture and UI designs that simplify key user flows.

Services

UI/UX Design | Heuristic Evaluation

Year

2021

Airtel Redesign

PROBLEM

The Airtel app’s cluttered navigation and excessive touchpoints create a frustrating user experience. A redesign is needed to streamline navigation, reduce complexity, and enhance usability for seamless interactions.

iPhone 15 Pro-Airtel.png

SOLUTION

Airtel is a global telecommunications company based in India. Our objective for this Airtel redesign project was to enhance the user experience by conducting a comprehensive heuristic evaluation to pinpoint key usability issues. Through this detailed analysis, we identified critical areas for improvement, particularly within the app’s navigation and structure, leading us to rethink the information architecture to streamline user interactions. Our approach focused on minimizing user touchpoints and rectifying usability gaps, which were then addressed through a fresh, intuitive design framework. Finally, we translated these insights into UI designs tailored for specific task flows, creating a more seamless and efficient experience for Airtel users.

HEURISTIC EVALUATION

DESIGN PROCESS

Team Design Process.jpg

VISIBILITY OF SYSTEM STATUS

Heuristic Evaluation.png

Match Between system & real world

Heuristic Evaluation (1).png

User Control
& Freedom

Heuristic Evaluation (2).png

Consistency & Standards

Heuristic Evaluation (3).png

ERROR PREVENTION

Heuristic Evaluation (5).png

INFORMATION
ARCHITECTURE

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Recognition rather than recall

Heuristic Evaluation (4).png

Flexibility & efficiency of use

Heuristic Evaluation (6).png

Aesthetic & minimalist design

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Help users recognize, diagnose & recover from errors

Heuristic Evaluation (8).png

Help
&
document

Heuristic Evaluation (9).png

SOLUTION

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MATERIAL UI

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TRY OUT THE APP

Tasks  (1).png

TASK FLOW

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